An introduction to fabrizio freda, President & CEO of the estée lauder companies
Segment III: Let’s Try some products
Today is the DAY! Estée Lauder recruiters will be in the MSB from 5:30pm onwards and doors open for the event at 5:45pm.
See you all there!
Shoutout to Daphne Blunt for this video feature 💄
Segment II: A Favorite beauty campaign
As a beauty company that started in 1946, Estée Lauder’s products have always stood the test of time and been deemed as instant classics. While the newly-launched partnership with Kith might be seen as untraditional, it is a perfect example of how Estée Lauder’s warmth and entrepreneurial spirit remains at its core since its inception. The collection, a play on Kith’s motto “Just Us”, celebrates the strength of women’s natural beauty and features an increasingly popular skincare regimen for a beautiful and glowing complexion.
Photos: Courtesy of Kith
In honor of the collection, the campaign celebrates individuality and differences by featuring a variety of models wearing very natural makeup. While the partnership with Kith is clearly modern and trendy, Estée Lauder’s campaign simultaneously preserves its traditions through features such as Estee Lauder’s vintage logo that was first used when the company was founded in 1946.
Segment I:A Brief intro to Mr. Freda
GRLA is happy to announce our last event of the 2018-2019 school year! On April 8th, we will be welcoming Fabrizio Freda, the CEO of Estée Lauder Companies Inc. for a conversation about the intricacies of inspiring the next generation of beauty.
Since it's conception in 1946, Estée Lauder is a brand that has managed to seamlessly combine the past with the future. The Estée Lauder Companies Inc. began when Estée and her husband Joseph Lauder began producing a line of skincare products in New York City. At the time, the line included only four products: Cleansing Oil, Skin Lotion, Super Rich All Purpose Creme, and Creme Pack. The brand continued to grow and opened its first department store account with Saks Fifth Avenue in 1948.
Images Courtesy of Estée Lauder Companies Official Website on the “The Estée Story”
In 1964 ELC founded Aramis, a fragrance and grooming brand for men, and later Clinique in 1968. Estée Lauder’s Clinique became the first women’s cosmetics company to introduce a second line of products for men in 1976, which continues to be sold at Clinique stores worldwide. ELC later experienced explosive growth in the 1990s with numerous acquisitions, and now the company is now made up of 25+ prestigious brands operating in 150+ countries with net sales reaching $13.68 billion in 2018.
The company, while maintaining its roots, seeks to make a difference in the future, beyond cosmetics, as global citizens. It currently maintains commitments to source and package sustainably, and was even the largest actor in launching the Breast Cancer Awareness Campaign. Whether it's fond memories of stealing your mother’s lipstick as a child or finding the perfect shade of concealer, ELC has managed to create an experience that is both deeply personal and one that can be shared with the world.
Introduction series to A luxury journey: Herve humler
Founding Partner of The Ritz-Carlton
President and COO, BVLGARI Hotels & Resorts
Chairman Emeritus, The Ritz-Carlton and St. Regis Hotels and Resorts
Segment III:Timeline of The Ritz-Carlton
Known today as a premier global luxury hotel, The Ritz-Carlton’s long and complex history has forged its evolution into the top tier hotel it is today. Originally started by Cesar Ritz in the early 1900s, The Ritz-Carlton quickly became established as a leader in the hotel business. Ritz’s wife continued opening hotels in his name in Europe after he passed away. In 1911, the first Ritz-Carlton hotel in the United States was opened by Albert Keller, who had a strategic growth mindset and opened several Ritz Carlton hotels throughout the east coast and in Canada for the next decade. By the 1920s, The Ritz Carlton chain had 15 hotels.
However, in 1929, due to economic conditions as well as the stock market crash, all of The Ritz-Carlton hotels in the United States were shut down except The Ritz Carlton – Boston. In 1983, The Ritz Carlton Hotel Company, LLC was formed by Colgate Homes, Horst Schulze, Joe Freni, Ed Staros, and Herve Humler. From 1983-1992, this team had a rapid expansion strategy which led to the opening of 23 exceptional luxury hotels. In 1993, they opened their first hotel in Asia: The Ritz-Carlton, Hong Kong.
The tremendous success of the hotel’s expansion gained recognition in the hospitality industry and attracted many of the major hotel brands. In 1998, the brand was purchased by Marriott International. For the past 20 years, the hotel has continued to grow into the leader it is today. Now, The Ritz-Carlton is widely recognized as a leader and game-changer in the hospitality industry. Herve Humler, along with his team, has made the company into a global powerhouse.
To learn more about this historic company’s accomplishments, attend our event on March 20th to listen to Mr. Humler talk about The Ritz-Carlton.
Segment II: A guide to the 3 Best Ritz-Carlton Hotels
Segment I: A brief intro to herve humler
The Georgetown Retail and Luxury Association is very excited to present an event that’s just around the corner! Next Wednesday March 20, GRLA will host a A Luxury Journey with Founding Partner & Chairman Emeritus of The Ritz-Carlton, Herve Humler. Mr. Humler is also President and COO of Bulgari Hotels and Resorts, and Chairman Emeritus of St. Regis Hotels and Resorts. Mr. Humler is a Washington DC resident and a French native.
Over the last decade, Mr. Humler has driven The Ritz-Carlton to new levels and is overseeing the inception of a number of new hotels in an array of diverse cities. One of his biggest successes is that he is currently expanding The Ritz Carlton Hotels from the Americas and the Europe region towards a dynamic new market in the Asia-Pacific region. (see image below)
Mr. Humler has also guided The Ritz-Carlton in a new direction, changing aesthetics of the hotel design and launching new initiatives to take their quality service to the next level. Mr. Humler has won numerous awards that demonstrate his excellence in leadership and hospitality.
Courtesy of Official The Ritz-Carlton website
The Ritz-Carlton Hotels are not only one of the top ranking luxury hotel companies across the world, but are also praised for their impeccable hospitality from their 40,000 employees. Additionally, all of his hotels have top-of-the-line leisurely services, which include outdoor pools, spas, and rooftop terraces. More so, The Ritz-Carlton hotels offer unique and individualized experiences as they vary in size from large resorts to boutique hotels. They also range from brand new duplex buildings to older structures that incorporate the historical architecture of the city they are located in.
GRLA is so excited to be welcoming Mr. Humler to our Georgetown campus and anticipates seeing many of you there!
An introduction to Sustainability on M St: Interactive In-Store Experience Series
Segment II: From 6pm-6:45pm The RealReal office on 1050 Potomac St. NW
A second store we collaborated with is The RealReal, a retailer for online luxury consignment which exemplifies sustainable luxury through getting the maximum value out of quality goods in a circular economy by utilizing items as long as possible.
About the brand:
Founder and C.E.O. of the RealReal is Julie Wainwright. Today, it’s the premier site for online luxury consignment with multiple locations across the United States that accept and ship product worldwide.
Their often used self-describing words include:
scale - as in huge warehouse spaces
authenticity - the company’s intricate validation process to determine previously owned goods
velocity - how fast inventory moves to quickly get to their clients
In what ways is Outdoor Voices sustainable?:
The RealReal follows the circular economy. Their second-handed consignment model means fewer items in a landfill, saving energy and emission. Shoppers are encouraged to extend the life of luxury items by putting them in the hands of new owners, the RealReal is middle man that makes that possible.
They measure the greenhouse gasses, energy output and water usage saved by the consignment process since the founding of The RealReal.
Segment I: From 4pm-4:45pm Outdoor Voices store visit on 3025 M St. NW
GRLA has partnered with Outdoor Voices in an initiative to approach the topic of how retail businesses are not only addressing the challenges of sustainability but also implementing measures to become more environmentally friendly. On Thursday February 21st at 4pm join us for an interactive in-store experience to best understand the brand's sustainable initiatives and how they fit into the changing fashion and retail industry.
About the brand:
Outdoor Voices is an Austin, Texas-based yoga clothing brand, founded by CEO Tyler Haney in New York City in 2013, specializing in female yoga pants and female athletic crop-tops. Outdoor Voices has 8 retail stores in 4 states, with another five planned for the coming year, all of them aimed at people. Tyler Haney defines Outdoor Voices as:
“We’re active, but not necessarily defined by it…We created a line of active wear that’s technically constructed to perform, but sartorially designed for paths, fields, streets, and everything in between.”
Outdoor Voices is also part of a new generation of digital-first brands. In May , they launched a social campaign with the motto of "Doing Things" - where people posted photos of themselves Doing Things in Outdoor Voices gear as a marketing campaign.
In what ways is Outdoor Voices sustainable?
Produces its products ethically by manufacturing them in facilities that minimize environmental impacts:
Water waste and emissions into the air
Works with specialists to source high-quality fabrics in a sustainable manner.
Join us for an interactive experience at the Outdoor Voices M Street store !
SERIES: An Introduction to Lamborghini
Segment III: THE FUTURE
Lamborghini has perfected the balancing act between the past, present, and future. Amidst technological innovation and development, Lamborghini has managed to successfully preserve and celebrate its heritage. In March 2017, Lamborghini opened its new Polo Storico facility, a center dedicated to supporting the brand’s past through restoration of its historic models, archive management, display of original Lamborghini spare parts and official certification of historic cars.
Lamborghini Polo Storico: Courtesy of Official Lamborghini Website
Yet this emphasis on the past and its importance in cultivating the brand’s image does not hinder the company's ability to look to the future. The brand is not afraid to be ambitious and to think outside the box. The release of the new Urus, the world’s first “Super Sport Utility Vehicle,” is just one example of this. Lamborghini’s website features concept models that offer an exclusive look into potential future models that the brand might take on. These concepts emphasize creating new efficient solutions to improve current and future models. While Lamborghini maintains its Italian heritage, it has managed to establish itself as a global brand that appeals to all nationalities. Through “Lamborgini World,” its news features on everything Lamborghini, the brand has presented itself as the creator of transitive yet classic supercars that maintain a distinct character regardless of setting. From the Americas to the Middle East, to Far East Asia, the brand has garnered a loyal and wide-reaching customer base. With Lamborghini’s technological innovation and business strategy targeted towards a wider customer base, we are excited to see what the future holds for this revolutionary company.
For updates of event please follow along on GRLA social accounts
SEGMENT II: Technological Advancements
The Lamborghini Urus is a feat of technological and creative advancements in the automobile industry. Powered by a 4.0 liter twin turbo V8 engine, the Urus is the one of the fastest SUVs in the world. It can go 0-62mph in an astonishing 3.6 seconds. Additionally, it has the lowest carbon emissions compared to its competitors.
Aside from the SUV introduction, Lamborghini has been collaborating with the MIT labs to integrate electrical power into vehicle engineering. The result is Terzo Millennio, an automobile prototype that is able to deliver high peak power and regenerate kinetic energy while being able to release harvest electric power.http://www.grlageorgetown.com/get-to-know/
Such research and development aligns Lamborghini with the future realm of vehicles. Terzo Millennio aims to be both self-heating and electric, with sustainable energy storage systems, and innovative carbon fiber and composite material. Additionally, Lamborghini has also differentiated themselves amongst their competitors through its Forged Composites, an advanced composite material made up of carbon fiber and resin. This material allows Lamborghini´s to withstand different temperatures and high amounts of pressure.
SEGMENT I: HERITAGE AND VALUES
As Lamborghini has always been synonymous with modern supercar production, its new slogan strives to break a new barrier by redefining the limits of luxury in the automobile industry.
In December 2017, Lamborghini introduced Urus, its first SUV offering a true crossover between a luxury sportscar and the traditional four-door, family-friendly SUV. In a way, the introduction of Urus maintains Lamborghini’s heritage as it was the first brand to launch the SUV in 1986 through the visionary LM002 model, which combines the engine of a sportscar in a truck body.
This time through Urus, Lamborghini creates a new niche in the luxury segment that identifies the need for luxury and unparalleled design without sacrificing practical usability. In an interview, Alessandro Farmeschi, the CEO of Lamborghini Americas, highlighted that through Urus, Lamborghini addresses the growing SUV market while maintaining its brand DNA in terms of high-quality design, performance and customer experience.
Mr. Farmeschi has been with the brand for more than 10 years. For him, Lamborghini is more than a company – it is a family with relationships that go deeper than the typical employee-manufacturer dynamic. Through programs such as the Lamborghini Esperienza, clients are able to experience:
Brand heritage and values through the Lamborghini factory and Museum
Technological innovation and user experience from the production lines and exciting track exercises.
Such approaches provide participants with an experience that is very intimate, personal, and family-oriented.
SERIES: Get to know Alessandro Bogliolo’s Fresh Approach to Tiffany & Co.
Tiffany & Co.’s x GRLA event took place Tuesday, October 16th, this is a 3 segment series of blog posts introducing you to the brand.
SEGMENT III: TIFFANY & CO. MAKES A LASTING IMPACT
First and foremost, the quality of the products they offer are innovative and forward thinking. As a leader in the luxury industry, their products are defined by craftsmanship and fine jewelry.
Second, their belief and support for the natural environment. In order to minimize their impact as a business they take part in:
Source high quality diamonds through integrity;
Protecting the special natural places from mining such as Yellowstone National Park and Bristol Bay, Alaska;
Invest in Green packaging by ensuring their Blue Boxes and customer bags are made with paper from recycled materials and sustainable sources;
Protect human rights through their Social Accountability Program, where they get to know who they work with, and how to better improve their human rights, performance and labor;
Focus on energy and climate change by reducing their energy usage and greenhouse gas emissions, they hope to to achieve net-zero greenhouse gas emissions by the year 2050;
Charitable giving by starting the Tiffany & Co. Foundation for their philanthropic efforts that supports natural resources and mining, coral and marine conservation.
Tiffany & Co. establishes itself as a leader in the luxury industry. An interesting question to ask yourself or better, ask Mr. Bogliolo himself in tomorrow’s event - How do Tiffany & Co.’s philanthropic endeavors fit with the brand’s image/ethos and further differentiate it as a unique and lasting brand?
For more information regarding their efforts in sustainability visit their website: https://www.tiffany.com/sustainability#tile3
Segment II: How Tiffany & Co. Markets to the Next Generation
Make It My Tiffany Program
By allowing customer customization through their Make It My Tiffany program, Tiffany & Co. has strongly differentiated themselves from other luxury jewelers in terms of appealing to the younger generation.
Photo courtesy of Tiffany & Co.
As the next generation of luxury customers enter the job platforms. Through investing heavily in marketing, Tiffany has appealed to the younger generations very effectively.
* They have tapped the talents of some of our generation’s most favorite actors such as Maddie Ziegler.
* Additionally, they have attracted customers through their “Believe” campaigns that feature interracial and same-sex couples.
* By allowing customer customization through their Make It My Tiffany program, Tiffany & Co. has strongly differentiated themselves from other luxury jewelers in terms of appealing to the younger generation.
Designer Reed Krakoff, responsible for the magnanimous turnaround of leather-goods producer Coach, said that the new marketing strategy’s goal was about “stripping away all the rules associated with fine jewelry”.
SEgment I: Tiffany, “for the young and hip”
Tiffany & Co. is a heritage luxury brand made into a cult sensation by the 1961 film Breakfast at Tiffany’s. For many years, Tiffany & Co.’s has been synonymous with classic elegance and timeless jewelry pieces. In the 181 years since their founding, Tiffany & Co.’s has not only maintained their iconic image, they have also constantly updated their marketing strategy with the times.
If your impression of Tiffany still lingers around the impeccable look of Holly Golightly from Breakfast at Tiffany’s, you might be a little surprised with Tiffany’s new collection Paper Flowers advertisement - Elle Fanning wearing hoodie and jeans, dancing to rap music. Indeed, under CEO Alessandro Bogliolo’s leadership, Tiffany & Co is taking a new and modern direction. While Tiffany and the realm of pop culture might seem unrelated at the first glance, it reflects Bogliolo’s fresh approach to appeal the company to the younger generations including the Millennials. As a luxury veteran who spent 16 years at Bulgari, Bogliolo comprehends the importance of preserving legacy and traditions deeply. However, from Bogliolo’s experience in fashion retail at Diesel, he also understands the importance of customer experience and staying on trend. What Bogliolo has brought to Tiffany & Co is a sense of newness. From social media campaigns featuring celebrities to the opening of the popular Blue Box Cafe, Tiffany is not only paying homage to its heritage but also taking the formality and seriousness out of luxury. Tiffany is now for the young and hip just as much as it is for the older generations.
Video taken from Tiffany & Co. — 2018 Spring Campaign: Believe In Dreams https://youtu.be/JTjxuqn67d4
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