Georgetown Retail & Luxury Association

Georgetown Retail & Luxury Association

Bringing Retail & Luxury to the Hilltop.

OneFineStay: A First Class Airbnb Experience

The Sharing Economy Takes the World of Luxury

Franklin Place: A townhouse located in Tribeca, New York

Franklin Place: A townhouse located in Tribeca, New York

Millennials. A classification for Generation Y that is accompanied with both a mystical fascination and a judgmental disdain. Millennials are criticized for their penchant use of social media, disregard for tradition, and have been labeled the “me,me,me” generation, according to a 2013 Times article. However, there’s also a reason why marketers continue to research this influential generation– because despite the criticism, we are known as a generation of growing innovation, purchasing power, and unique thought. We are also the generation that has coined the ever-important trend, present in many well-known companies of today: the “sharing economy.”

The sharing economy is the future. The power of the sharing economy is that it allows for flexibility and spur-of-the-moment actions that allow consumers to do what they want, when they want, and where they want. Uber pioneered this trend by capitalizing on inconvenient means of transportation and transforming the way consumers think about getting from point A to point B. AirBnb took the millennial desire for “authentic” experiences and found a way for travelers to open their homes up to fellow travelers.

Marine Street: A beachside home in Santa Monica, Los Angeles

Marine Street: A beachside home in Santa Monica, Los Angeles

On our own travels, the GRLA team discovered a new company contributing to the trend of the sharing economy: OneFineStay. Founded in 2009 and based out of London, onefinestay elevates AirBnb’s business model by offering “handmade hospitality” in some of the most luxurious homes across the world. Currently, onefinestay has rentals available in London, Los Angeles, New York, Paris, and Rome, but are quickly growing to expand to the world’s largest cities. Of course, onefinestay’s rentals are more expensive than those of AirBnb’s, but through their unique process of curating incredible experiences, onefinestay hopes to make the world of luxurious traveling, that much more accessible.

Old Brompton Road: A cozy apartment in South Kensington, London

Old Brompton Road: A cozy apartment in South Kensington, London

The millennial generation is adventurous, spontaneous and is quickly abandoning the idea of permanent possession. From traveling in a city at a moment’s notice to holiday homes around the world, the sharing economy is breaking out of Silicon Valley and entering into the world of luxury.

Photos courtesy of OneFineStay

This article was Co-Written by Ashley Do and Natasha Piedrahita

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