A New Vision for Prescription Glasses
Warby Parker Store Opening on M Street
On September 29, Warby Parker opened its first Washington D.C. storefront on our very own M Street, occupying the space previously held by clothing company True Religion. The opening was complete with floor to ceiling displays of Warby Parker’s signature frames and color-coded books to complement how trendy and intelligent one immediately looks in one of Warby’s frames. Although traditionally an e-commerce company, Warby Parker added brick-and-mortar stores to its business strategy to drive sales and offer a more personalized customer service experience.
Created by founders David Gilboa and Neil Blumenthal, Warby Parker was founded only 5 years ago with the mission “to offer designer eyewear at a revolutionary price, while leading the way for socially conscious business.” For a flat fee of $95, a customer receives stylish frames, shipping, and a donation to a not-for-profit. On top of that, customers enjoy a free at home try-on service where they can choose up to 5 frames and have them shipped and returned at no cost.
Since then, Warby Parker is now valued at $1.2 billion and is consistently regarded as an innovative, e-commerce brand. They partner with different companies and celebrities, such as Nordstrom and Karlie Kloss, to put out exclusive lines for both men and women. Warby Parker currently has 14 stores with plans to open 5 more by the end of the year, one of them being our very own Georgetown location. Even if you don’t buy one of the frames, check out the beautiful store and experience the friendly customer service that Warby Parker is known for.